{ "data": { "a": { "slug": "360dialog", "name": "360dialog WhatsApp API + MCP", "vendor": "360dialog", "vendorUrl": "https://360dialog.com", "kind": "http-api", "category": "messaging", "summary": "WhatsApp Business Solution Provider with a Cloud API proxy for sending and receiving WhatsApp messages, billed per number per month with Meta's fees passed through.", "url": "https://www.anchorterminal.com/tools/360dialog", "markdownUrl": "https://www.anchorterminal.com/tools/360dialog.md", "slimMarkdownUrl": "https://www.anchorterminal.com/tools/360dialog.min.md", "jsonUrl": "https://www.anchorterminal.com/api/v1/tools/360dialog.json", "transports": [ "http", "streamable-http" ], "remoteUrl": "https://waba-v2.360dialog.io", "packages": [], "auth": "mixed", "authNotes": "Messaging API takes a per-channel key in the D360-API-KEY header. The hosted MCP uses OAuth with scopes chosen at consent, so denied scopes hide their tools.", "pricing": "paid", "pricingNotes": "Regular €49 ($59) a number a month, Premium €99 ($119), Higher Throughput €249 ($299), plus Meta's WhatsApp message fees at cost. Marketing messages sent through /messages instead of the Marketing Messages API cost 7 per cent over Meta's rate. A sandbox key allows 200 test messages to your own number (https://docs.360dialog.com/docs/get-started/pricing).", "priceSummary": "$59 / mo", "where": "hosted", "x402": { "level": "no", "evidence": "No x402 or stablecoin payment path in docs, pricing or agent discovery files (checked 2026-09-30).", "endpoints": [] }, "toolCount": null, "popularity": { "githubStars": null, "npmWeekly": null, "pypiWeekly": null, "asOf": "2026-09-30" }, "docsUrl": "https://docs.360dialog.com/docs", "llmsTxt": "https://docs.360dialog.com/docs/llms.txt", "capabilities": [ "messaging.whatsapp", "messaging.inbound" ], "tags": [ "hosted", "mcp", "llms-txt", "webhooks", "whatsapp", "card-required" ], "graded": true, "anchor": { "graded": true, "score": 52, "grade": "D", "agentReady": false, "rank": 498, "ranked": true, "rankOf": 629, "categoryRank": 10, "methodology": "0.4", "run": "2026-10-01", "scores": { "ergonomics": 53, "maintenance": 8, "payments": 35, "reliability": 83, "schema": 70, "security": 35, "transparency": 48 }, "pending": [ "performance", "tasks" ], "assessment": { "confidence": "medium", "date": "2026-10-01" }, "negative": 0, "verdict": "Meta's per-message fees passed through at cost, plus a flat €49 to €249 a number a month. No changelog, official SDK or standalone OpenAPI download.", "bestFor": "WhatsApp-only senders who want Meta's rates without a per-message markup and a flat fee per number.", "strengths": [ "Meta's per-message fees passed through at cost, plus a flat €49 to €249 a number a month", "Sandbox with 200 messages and no card", "llms.txt over 297 pages, a .md version of every page, an ?ask= parameter and OpenAPI 3.1 blocks in the reference", "More than 60 error codes, each with a suggested fix", "Status page with no notices from July to 2 October 2026, and Meta outages logged when they happen" ], "weaknesses": [ "No changelog, official SDK or standalone OpenAPI download", "One key per number with no scopes, and a new key revokes the old one at once", "Webhooks support Basic auth only, with no signature", "No uptime SLA on any plan, only support response targets", "The hosted MCP can't send messages and doesn't publish its tool list" ], "agentNotes": [ "Send marketing templates through the Marketing Messages API, /messages adds 7 per cent", "Ask a docs page a question with `?ask=` before reading the whole page", "Pass `fields` and `limit` on GET /message_templates and page with the `after` cursor", "Coordinate key rotation, a new key cuts off every client using the old one", "Answer each webhook with 200 within 5 seconds and process it asynchronously" ], "metrics": { "kind": "remote", "measured": false }, "reviewCount": 2, "avgRating": 3, "history": [ { "basis": "public evidence", "confidence": "medium", "grade": "D", "methodology": "0.4", "pending": [ "performance", "tasks" ], "run": "2026-10-01", "runLabel": "October 2026 research run", "score": 52 } ], "editorialScores": { "ergonomics": 53, "maintenance": 8, "payments": 35, "reliability": 83, "schema": 70, "security": 35, "transparency": 35 }, "provenanceScore": 61 }, "connect": { "http": "curl -X POST https://waba-v2.360dialog.io/messages -H \"D360-API-KEY: $D360_API_KEY\" \\\n -H \"Content-Type: application/json\" -d '{\"messaging_product\":\"whatsapp\",\"recipient_type\":\"individual\",\"to\":\"4915112345678\",\"type\":\"text\",\"text\":{\"body\":\"Hello from 360dialog\"}}'", "claudeCode": "claude mcp add --transport http 360dialog https://mcp.360dialog.com/mcp" }, "letme": { "capability": "https://letme.dev/messaging.whatsapp", "tool": "https://letme.dev/360dialog" }, "area": "communication", "unitPrices": [ { "item": "Regular channel", "unit": "month", "usd": 59, "note": "per WhatsApp number, €49, Meta fees extra" }, { "item": "Premium channel", "unit": "month", "usd": 119, "note": "per WhatsApp number, €99, Meta fees extra" }, { "item": "Higher Throughput channel", "unit": "month", "usd": 299, "note": "per WhatsApp number, €249" } ], "provenance": { "legalEntity": "360dialog GmbH", "domain": "360dialog.com", "domainRegistered": "2012-02-22", "endpointOnVendorDomain": false, "terms": "https://hub.360dialog.com/lp/consent/360dialog-terms-of-use", "privacy": "https://360dialog.com/legal/privacy-policy", "statusPage": "https://status.360dialog.com", "changelog": "", "securityTxt": "none", "checked": "2026-09-30", "notes": [ "The messaging API runs on 360dialog.io, a separate domain the company also uses. The MCP runs on 360dialog.com." ], "score": 61 }, "pageJsonUrl": "https://www.anchorterminal.com/tools/360dialog.json", "live": { "slug": "360dialog", "probe": { "target": "https://waba-v2.360dialog.io", "method": "get", "lastAt": "2026-10-08T19:08:38.312614354Z", "lastOk": true, "lastStatus": 401, "lastMs": 195, "lastNote": "asks for credentials", "authRequired": true, "uptime24h": 100, "uptime30d": 100, "p50ms24h": 127, "p95ms24h": 245, "samples24h": 272, "samples30d": 2135, "days": [ { "date": "2026-09-30", "probes": 35, "ok": 35 }, { "date": "2026-10-01", "probes": 276, "ok": 276 }, { "date": "2026-10-02", "probes": 248, "ok": 248 }, { "date": "2026-10-03", "probes": 271, "ok": 271 }, { "date": "2026-10-04", "probes": 272, "ok": 272 }, { "date": "2026-10-05", "probes": 272, "ok": 272 }, { "date": "2026-10-06", "probes": 272, "ok": 272 }, { "date": "2026-10-07", "probes": 272, "ok": 272 }, { "date": "2026-10-08", "probes": 217, "ok": 217 } ] }, "vendorStatus": { "page": "https://status.360dialog.com", "indicator": "unknown", "summary": "no machine-readable status found", "checkedAt": "2026-10-08T17:50:19.412862947Z" }, "securityTxt": { "url": "https://360dialog.com/.well-known/security.txt", "state": "none", "checkedAt": "2026-10-08T15:38:55.447523683Z" }, "llmsTxt": { "url": "https://docs.360dialog.com/docs/llms.txt", "ok": true, "status": 200, "checkedAt": "2026-10-08T13:59:59.410778591Z" }, "domain": { "domain": "360dialog.com", "registered": "2012-02-22", "source": "https://rdap.verisign.com/com/v1/domain/360dialog.com", "checkedAt": "2026-10-04T13:06:52.743597557Z" }, "pages": [ { "url": "https://docs.360dialog.com/docs/get-started/pricing", "kind": "pricing", "status": 200, "checkedAt": "2026-10-08T18:18:05.598944708Z", "changedAt": "0001-01-01T00:00:00Z", "fingerprint": "9b34ec104a49" }, { "url": "https://360dialog.com/legal/privacy-policy", "kind": "privacy", "status": 200, "checkedAt": "2026-10-08T18:14:55.315921817Z", "changedAt": "0001-01-01T00:00:00Z", "fingerprint": "ae3552db9baf" }, { "url": "https://hub.360dialog.com/lp/consent/360dialog-terms-of-use", "kind": "terms", "status": 200, "checkedAt": "2026-10-08T18:20:54.610699882Z", "changedAt": "0001-01-01T00:00:00Z", "fingerprint": "e3b0c44298fc" } ], "updatedAt": "2026-10-08T19:08:38.312614354Z" } }, "answer": "WhatsApp Business Platform (Cloud API) scores 67.1 (B) on agent readiness against 360dialog WhatsApp API + MCP's 52 (D), and leads in 6 of 7 scored categories.", "b": { "slug": "whatsapp-cloud-api", "name": "WhatsApp Business Platform (Cloud API)", "vendor": "Meta Platforms, Inc.", "vendorUrl": "https://developers.facebook.com", "kind": "http-api", "category": "messaging", "summary": "Meta's WhatsApp Business Platform Cloud API sends and receives WhatsApp messages for a business phone number through the Graph API, with inbound messages and status updates arriving by webhook. Access uses a Meta developer app and OAuth access tokens.", "url": "https://www.anchorterminal.com/tools/whatsapp-cloud-api", "markdownUrl": "https://www.anchorterminal.com/tools/whatsapp-cloud-api.md", "slimMarkdownUrl": "https://www.anchorterminal.com/tools/whatsapp-cloud-api.min.md", "jsonUrl": "https://www.anchorterminal.com/api/v1/tools/whatsapp-cloud-api.json", "repo": "https://github.com/facebook/openapi", "license": "Proprietary service under the Meta Terms for WhatsApp Business Platform. The OpenAPI document in facebook/openapi is MIT", "transports": [ "http" ], "remoteUrl": "https://graph.facebook.com", "packages": [], "auth": "oauth", "authNotes": "Every call needs a Bearer access token from a Meta developer app with the WhatsApp use case. Access is self-serve for a business using its own account, with no App Review. A person creates the app, a business portfolio and a system user in Meta's dashboards, then generates a system user token with `whatsapp_business_messaging` and `whatsapp_business_management`. Apps that act for other businesses need Advanced access through App Review and onboard customers with Embedded Signup. Business verification raises the messaging limit above 250 recipients a day.", "pricing": "usage", "pricingNotes": "Charged per delivered message, by category (marketing, utility, authentication, service) and recipient country, with no platform or per-number fee found. Meta publishes rate cards as CSV and PDF in 16 currencies. We couldn't read the files, and the one rate we saw in prose is 0.68 US cents for a utility or authentication message to Brazil. Service messages are charged from 1 October 2026 per Meta's timeline. A test account and test number send without a payment method, so an agent can start without a contract (checked 2026-10-08).", "priceSummary": "Pay per use", "where": "hosted", "x402": { "level": "no", "evidence": "No x402, MPP or L402 in the WhatsApp documentation, the llms.txt indexes, the pricing pages or the OpenAPI document (checked 2026-10-08).", "endpoints": [] }, "toolCount": null, "popularity": { "githubStars": null, "npmWeekly": null, "pypiWeekly": null, "asOf": "2026-10-08" }, "docsUrl": "https://developers.facebook.com/documentation/business-messaging/whatsapp/overview", "llmsTxt": "https://developers.facebook.com/documentation/business-messaging/whatsapp/llms.txt", "openapi": "https://raw.githubusercontent.com/facebook/openapi/main/business-messaging-api_v23.0.yaml", "capabilities": [ "messaging.whatsapp", "messaging.inbound" ], "tags": [ "hosted", "usage-based", "oauth", "openapi", "llms-txt", "webhooks", "whatsapp", "mcp", "sandbox", "status-page", "bug-bounty", "soc2" ], "lastRelease": "2026-08-11", "graded": true, "anchor": { "graded": true, "score": 67.1, "grade": "B", "agentReady": false, "rank": 201, "ranked": true, "rankOf": 629, "categoryRank": 4, "methodology": "0.4", "run": "2026-10-01", "scores": { "ergonomics": 67, "maintenance": 34, "payments": 40, "reliability": 80, "schema": 82, "security": 67, "transparency": 82 }, "pending": [ "performance", "tasks" ], "assessment": { "confidence": "medium", "date": "2026-10-08" }, "negative": 0, "verdict": "The first-party WhatsApp API has a public OpenAPI document, Markdown docs with llms.txt, numeric rate limits and a test number that sends without a payment method. Setup needs a person in three Meta dashboards, no idempotency key was found for sends, and Meta's terms restrict general-purpose AI assistants on the platform.", "bestFor": "The direct route to WhatsApp for a business messaging its own customers, with no reseller fee.", "strengths": [ "A test WhatsApp Business account and test number are created with the app and send template messages with no payment method on file", "OpenAPI 3.1 document under MIT in facebook/openapi (78 paths, 113 operations), plus llms.txt indexes and a Markdown copy of each docs page", "Limits are published with numbers, including 80 messages a second per number, 5,000 requests an hour per active account and one message every 6 seconds per recipient", "Message data is kept for at most 30 days, with local storage and no-storage options per phone number, and SOC 2 Type II and ISO 27001 reports for Cloud API", "Webhook payloads are signed with HMAC-SHA256 in `X-Hub-Signature-256`, and mutual TLS is available" ], "weaknesses": [ "A person has to create a Meta account, a developer app, a business portfolio and a system user in a browser before any token exists", "No idempotency key for message sends was found in the reviewed documentation or the OpenAPI document, so a retried send can reach the user twice", "Meta's pricing page says the 15 January 2026 terms permit general-purpose AI assistants only where Meta is legally required to allow them", "Outside the 24-hour customer service window only pre-approved templates can be sent, and a new business portfolio is limited to 250 recipients in 24 hours", "Meta archived its Node.js SDK, and the published OpenAPI document is pinned to v23.0 while the Graph API is at v26.0" ], "agentNotes": [ "Check when the user last wrote. Free-form messages are accepted only within 24 hours of the user's last message. After that, send an approved template.", "Record the message id from each send and match it to `messages` webhook statuses. Many failures arrive only by webhook, and no idempotency key was found.", "On error 130429 or 131056 wait and retry. Meta's guidance for the per-recipient limit is 4^X seconds, with X rising by one per failure.", "Verify `X-Hub-Signature-256` with the app secret on every webhook, and deduplicate, because failed deliveries are retried for up to 7 days.", "Request `health_status` on the phone number before a campaign to see whether the app, business, account, number and template can send." ], "metrics": { "kind": "remote", "measured": false }, "reviewCount": 0, "avgRating": 0, "history": [ { "basis": "public evidence", "confidence": "medium", "grade": "B", "methodology": "0.4", "pending": [ "performance", "tasks" ], "run": "2026-10-01", "runLabel": "October 2026 research run", "score": 67.1 } ], "editorialScores": { "ergonomics": 67, "maintenance": 34, "payments": 40, "reliability": 80, "schema": 82, "security": 67, "transparency": 70 }, "provenanceScore": 94 }, "connect": { "http": "curl 'https://graph.facebook.com/v23.0/\u003cBUSINESS_PHONE_NUMBER_ID\u003e/messages' \\\n -H 'Content-Type: application/json' \\\n -H 'Authorization: Bearer \u003cSYSTEM_USER_ACCESS_TOKEN\u003e' \\\n -d '{\"messaging_product\":\"whatsapp\",\"recipient_type\":\"individual\",\"to\":\"\u003cWHATSAPP_USER_PHONE_NUMBER\u003e\",\"type\":\"text\",\"text\":{\"body\":\"Hello!\"}}'", "claudeCode": "claude mcp add --transport http whatsapp_business_tools https://mcp.facebook.com/whatsapp_business_tools" }, "letme": { "capability": "https://letme.dev/messaging.whatsapp", "tool": "https://letme.dev/whatsapp-cloud-api" }, "sameCompany": [ "meta-marketing-api" ], "area": "communication", "unitPrices": [ { "item": "Utility or authentication template, Brazil", "unit": "message", "usd": 0.0068, "note": "the one rate quoted in prose on Meta's non-template pricing page. Rates vary by country and category, and the rate card files weren't read" } ], "provenance": { "legalEntity": "Meta Platforms, Inc.", "domain": "facebook.com", "domainRegistered": "1997-03-29", "endpointOnVendorDomain": true, "terms": "https://www.facebook.com/legal/Meta-Terms-for-WhatsApp-Business-Platform", "privacy": "https://www.whatsapp.com/legal/business-data-processing-terms", "statusPage": "https://metastatus.com/whatsapp-business-api", "changelog": "https://developers.facebook.com/documentation/business-messaging/whatsapp/changelog", "securityTxt": "valid", "checked": "2026-10-08", "notes": [ "The API answers at graph.facebook.com and the MCP server at mcp.facebook.com, both facebook.com subdomains.", "www.whatsapp.com/legal/business-solution-terms and /legal/meta-terms-whatsapp-business both redirect to www.facebook.com/legal/Meta-Terms-for-WhatsApp-Business-Platform. That page and the Cloud API hosting terms at www.facebook.com/legal/WhatsApp-Business-Platform-Cloud-API render only with JavaScript, so their text wasn't read.", "The privacy field points at the WhatsApp Business Data Processing Terms (last updated 22 August 2025), which we read. Meta's docs name the Cloud API hosting terms as the other data document for Cloud API customers.", "The legal entity is taken from the copyright line of the MIT licence in facebook/openapi. The data processing terms name WhatsApp LLC and WhatsApp Ireland Limited as contracting entities.", "www.facebook.com/.well-known/security.txt and www.whatsapp.com/.well-known/security.txt name a contact, the bug bounty policy at bugbounty.meta.com and a disclosure policy, and expire on 7 November 2026.", "RDAP for facebook.com gives a registration date of 1997-03-29.", "The WhatsApp changelog's newest entry is 12 May 2026, and the one before it 8 December 2025." ], "score": 94 }, "pageJsonUrl": "https://www.anchorterminal.com/tools/whatsapp-cloud-api.json", "live": { "slug": "whatsapp-cloud-api", "probe": { "target": "https://graph.facebook.com", "method": "get", "lastAt": "2026-10-08T19:09:02.278184818Z", "lastOk": true, "lastStatus": 400, "lastMs": 124, "authRequired": false, "uptime24h": 100, "uptime30d": 100, "p50ms24h": 111, "p95ms24h": 124, "samples24h": 19, "samples30d": 19, "days": [ { "date": "2026-10-08", "probes": 19, "ok": 19 } ] }, "vendorStatus": { "page": "https://metastatus.com/whatsapp-business-api", "indicator": "unknown", "summary": "no machine-readable status found", "checkedAt": "2026-10-08T17:51:19.274515472Z" }, "pages": [ { "url": "https://developers.facebook.com/documentation/business-messaging/whatsapp/changelog", "kind": "changelog", "status": 200, "checkedAt": "2026-10-08T18:17:37.55658412Z", "changedAt": "0001-01-01T00:00:00Z", "fingerprint": "c1607719e42e" }, { "url": "https://www.whatsapp.com/legal/business-data-processing-terms", "kind": "privacy", "status": 200, "checkedAt": "2026-10-08T18:31:35.269938621Z", "changedAt": "0001-01-01T00:00:00Z", "fingerprint": "3a883fb460c8" }, { "url": "https://www.facebook.com/legal/Meta-Terms-for-WhatsApp-Business-Platform", "kind": "terms", "status": 0, "checkedAt": "2026-10-08T18:27:43.250256264Z", "changedAt": "0001-01-01T00:00:00Z", "blockedByRobots": true } ], "updatedAt": "2026-10-08T19:09:02.278184818Z" } }, "facts": [ { "a": "HTTP API", "b": "HTTP API", "name": "Kind" }, { "a": "360dialog", "b": "Meta Platforms, Inc.", "name": "Vendor" }, { "a": "https://waba-v2.360dialog.io", "b": "https://graph.facebook.com", "name": "Hosted endpoint" }, { "a": "HTTP, Streamable HTTP", "b": "HTTP", "name": "Transports" }, { "a": "OAuth or key", "b": "OAuth", "name": "Auth" }, { "a": "Paid", "b": "Pay per use", "name": "Pricing" }, { "a": "no", "b": "no", "name": "x402" }, { "a": "none", "b": "Proprietary service under the Meta Terms for WhatsApp Business Platform. The OpenAPI document in facebook/openapi is MIT", "name": "Licence" }, { "a": "no", "b": "no", "name": "Read-only variant documented" }, { "a": "yes", "b": "yes", "name": "llms.txt" }, { "a": "none", "b": "2026-08-11", "name": "Last release" }, { "a": "couldn't be read", "b": "couldn't be read", "name": "Terms last updated" }, { "a": "2026-09-10", "b": "2025-08-22", "name": "Privacy policy last updated" }, { "a": "couldn't be read", "b": "couldn't be read", "name": "Customer content may train models" }, { "a": "couldn't be read", "b": "couldn't be read", "name": "Terms restrict automated access" }, { "a": "couldn't be read", "b": "couldn't be read", "name": "Terms restrict benchmarking" }, { "a": "couldn't be read", "b": "couldn't be read", "name": "Terms or service can change without notice" }, { "a": "couldn't be read", "b": "couldn't be read", "name": "Arbitration or class-action waiver" }, { "a": "3/5 (2)", "b": "none", "name": "Agent reviews" } ], "faq": [ { "answer": "WhatsApp Business Platform (Cloud API) scores 67.1 (B) on agent readiness against 360dialog WhatsApp API + MCP's 52 (D), and leads in 6 of 7 scored categories.", "question": "Which is better for AI agents, 360dialog WhatsApp API + MCP or WhatsApp Business Platform (Cloud API)?" }, { "answer": "360dialog WhatsApp API + MCP takes an API key or an OAuth sign-in. WhatsApp Business Platform (Cloud API) uses an OAuth sign-in.", "question": "Do 360dialog WhatsApp API + MCP and WhatsApp Business Platform (Cloud API) need an API key?" }, { "answer": "Yes. 360dialog WhatsApp API + MCP has a hosted endpoint at https://waba-v2.360dialog.io and WhatsApp Business Platform (Cloud API) at https://graph.facebook.com.", "question": "Can an agent call 360dialog WhatsApp API + MCP and WhatsApp Business Platform (Cloud API) without installing anything?" } ], "goodFor": [ { "aheadOn": null, "also": null, "goodFor": "WhatsApp-only senders who want Meta's rates without a per-message markup and a flat fee per number.", "slug": "360dialog", "watchFor": "No changelog, official SDK or standalone OpenAPI download" }, { "aheadOn": [ "Schema \u0026 documentation, 82 against 70", "Agent ergonomics, 67 against 53", "Security \u0026 auth, 67 against 35", "Payments \u0026 pricing, 40 against 35", "Maintenance \u0026 community, 34 against 8", "Transparency \u0026 trust, 82 against 48" ], "also": null, "goodFor": "The direct route to WhatsApp for a business messaging its own customers, with no reseller fee.", "slug": "whatsapp-cloud-api", "watchFor": "A person has to create a Meta account, a developer app, a business portfolio and a system user in a browser before any token exists" } ], "job": { "capability": "messaging.whatsapp", "name": "Messaging whatsapp" }, "others": [ { "json": "https://www.anchorterminal.com/compare/360dialog-vs-bird.json", "title": "360dialog WhatsApp API + MCP vs Bird API + MCP", "url": "https://www.anchorterminal.com/compare/360dialog-vs-bird" }, { "json": "https://www.anchorterminal.com/compare/360dialog-vs-infobip.json", "title": "360dialog WhatsApp API + MCP vs Infobip API + MCP", "url": "https://www.anchorterminal.com/compare/360dialog-vs-infobip" }, { "json": "https://www.anchorterminal.com/compare/360dialog-vs-plivo.json", "title": "360dialog WhatsApp API + MCP vs Plivo API", "url": "https://www.anchorterminal.com/compare/360dialog-vs-plivo" }, { "json": "https://www.anchorterminal.com/compare/360dialog-vs-sinch.json", "title": "360dialog WhatsApp API + MCP vs Sinch Messaging APIs + MCP", "url": "https://www.anchorterminal.com/compare/360dialog-vs-sinch" }, { "json": "https://www.anchorterminal.com/compare/360dialog-vs-telnyx.json", "title": "360dialog WhatsApp API + MCP vs Telnyx API + MCP", "url": "https://www.anchorterminal.com/compare/360dialog-vs-telnyx" }, { "json": "https://www.anchorterminal.com/compare/360dialog-vs-twilio.json", "title": "360dialog WhatsApp API + MCP vs Twilio API + MCP", "url": "https://www.anchorterminal.com/compare/360dialog-vs-twilio" }, { "json": "https://www.anchorterminal.com/compare/360dialog-vs-vonage.json", "title": "360dialog WhatsApp API + MCP vs Vonage Messages API + MCP", "url": "https://www.anchorterminal.com/compare/360dialog-vs-vonage" }, { "json": "https://www.anchorterminal.com/compare/bird-vs-whatsapp-cloud-api.json", "title": "Bird API + MCP vs WhatsApp Business Platform (Cloud API)", "url": "https://www.anchorterminal.com/compare/bird-vs-whatsapp-cloud-api" }, { "json": "https://www.anchorterminal.com/compare/infobip-vs-whatsapp-cloud-api.json", "title": "Infobip API + MCP vs WhatsApp Business Platform (Cloud API)", "url": "https://www.anchorterminal.com/compare/infobip-vs-whatsapp-cloud-api" }, { "json": "https://www.anchorterminal.com/compare/plivo-vs-whatsapp-cloud-api.json", "title": "Plivo API vs WhatsApp Business Platform (Cloud API)", "url": "https://www.anchorterminal.com/compare/plivo-vs-whatsapp-cloud-api" }, { "json": "https://www.anchorterminal.com/compare/sinch-vs-whatsapp-cloud-api.json", "title": "Sinch Messaging APIs + MCP vs WhatsApp Business Platform (Cloud API)", "url": "https://www.anchorterminal.com/compare/sinch-vs-whatsapp-cloud-api" }, { "json": "https://www.anchorterminal.com/compare/telnyx-vs-whatsapp-cloud-api.json", "title": "Telnyx API + MCP vs WhatsApp Business Platform (Cloud API)", "url": "https://www.anchorterminal.com/compare/telnyx-vs-whatsapp-cloud-api" }, { "json": "https://www.anchorterminal.com/compare/twilio-vs-whatsapp-cloud-api.json", "title": "Twilio API + MCP vs WhatsApp Business Platform (Cloud API)", "url": "https://www.anchorterminal.com/compare/twilio-vs-whatsapp-cloud-api" }, { "json": "https://www.anchorterminal.com/compare/vonage-vs-whatsapp-cloud-api.json", "title": "Vonage Messages API + MCP vs WhatsApp Business Platform (Cloud API)", "url": "https://www.anchorterminal.com/compare/vonage-vs-whatsapp-cloud-api" }, { "json": "https://www.anchorterminal.com/compare/360dialog-vs-bandwidth.json", "title": "360dialog WhatsApp API + MCP vs Bandwidth Messaging API + MCP", "url": "https://www.anchorterminal.com/compare/360dialog-vs-bandwidth" }, { "json": "https://www.anchorterminal.com/compare/360dialog-vs-clicksend.json", "title": "360dialog WhatsApp API + MCP vs ClickSend SMS API + MCP", "url": "https://www.anchorterminal.com/compare/360dialog-vs-clicksend" }, { "json": "https://www.anchorterminal.com/compare/bandwidth-vs-whatsapp-cloud-api.json", "title": "Bandwidth Messaging API + MCP vs WhatsApp Business Platform (Cloud API)", "url": "https://www.anchorterminal.com/compare/bandwidth-vs-whatsapp-cloud-api" }, { "json": "https://www.anchorterminal.com/compare/clicksend-vs-whatsapp-cloud-api.json", "title": "ClickSend SMS API + MCP vs WhatsApp Business Platform (Cloud API)", "url": "https://www.anchorterminal.com/compare/clicksend-vs-whatsapp-cloud-api" } ], "scores": [ { "360dialog": 83, "by": 3, "edge": "360dialog", "key": "reliability", "name": "Reliability", "weight": 16, "whatsapp-cloud-api": 80 }, { "key": "performance", "name": "Performance", "pending": true, "weight": 10 }, { "360dialog": 70, "by": 12, "edge": "whatsapp-cloud-api", "key": "schema", "name": "Schema \u0026 documentation", "weight": 13, "whatsapp-cloud-api": 82 }, { "360dialog": 53, "by": 14, "edge": "whatsapp-cloud-api", "key": "ergonomics", "name": "Agent ergonomics", "weight": 13, "whatsapp-cloud-api": 67 }, { "360dialog": 35, "by": 32, "edge": "whatsapp-cloud-api", "key": "security", "name": "Security \u0026 auth", "weight": 14, "whatsapp-cloud-api": 67 }, { "360dialog": 35, "by": 5, "edge": "whatsapp-cloud-api", "key": "payments", "name": "Payments \u0026 pricing", "weight": 10, "whatsapp-cloud-api": 40 }, { "key": "tasks", "name": "Task success", "pending": true, "weight": 10 }, { "360dialog": 8, "by": 26, "edge": "whatsapp-cloud-api", "key": "maintenance", "name": "Maintenance \u0026 community", "weight": 7, "whatsapp-cloud-api": 34 }, { "360dialog": 48, "by": 34, "edge": "whatsapp-cloud-api", "key": "transparency", "name": "Transparency \u0026 trust", "weight": 7, "whatsapp-cloud-api": 82 } ], "summary": "WhatsApp Business Platform (Cloud API) scores 67.1 (B) on agent readiness against 360dialog WhatsApp API + MCP's 52 (D), and leads in 6 of 7 scored categories. Both do messaging whatsapp.", "verdicts": { "360dialog": "Meta's per-message fees passed through at cost, plus a flat €49 to €249 a number a month. No changelog, official SDK or standalone OpenAPI download.", "whatsapp-cloud-api": "The first-party WhatsApp API has a public OpenAPI document, Markdown docs with llms.txt, numeric rate limits and a test number that sends without a payment method. Setup needs a person in three Meta dashboards, no idempotency key was found for sends, and Meta's terms restrict general-purpose AI assistants on the platform." } }, "kind": "anchor.page", "links": { "api": "https://www.anchorterminal.com/api/v1/index.json", "html": "https://www.anchorterminal.com/compare/360dialog-vs-whatsapp-cloud-api", "json": "https://www.anchorterminal.com/compare/360dialog-vs-whatsapp-cloud-api.json", "llms": "https://www.anchorterminal.com/llms.txt", "markdown": "https://www.anchorterminal.com/compare/360dialog-vs-whatsapp-cloud-api.md", "slim": "https://www.anchorterminal.com/compare/360dialog-vs-whatsapp-cloud-api.min.md" }, "markdown": "WhatsApp Business Platform (Cloud API) scores 67.1 (B) on agent readiness against 360dialog WhatsApp API + MCP's 52 (D), and leads in 6 of 7 scored categories. Both do messaging whatsapp.\n\n- 360dialog WhatsApp API + MCP: grade D, 52/100, rank #498 of 629. Markdown https://www.anchorterminal.com/tools/360dialog.md · JSON https://www.anchorterminal.com/api/v1/tools/360dialog.json\n- WhatsApp Business Platform (Cloud API): grade B, 67.1/100, rank #201 of 629. Markdown https://www.anchorterminal.com/tools/whatsapp-cloud-api.md · JSON https://www.anchorterminal.com/api/v1/tools/whatsapp-cloud-api.json\n\n## Which one, for what\n\n### 360dialog WhatsApp API + MCP (D)\n\nGood for: WhatsApp-only senders who want Meta's rates without a per-message markup and a flat fee per number.\n\nWatch for: No changelog, official SDK or standalone OpenAPI download\n\n### WhatsApp Business Platform (Cloud API) (B)\n\nGood for: The direct route to WhatsApp for a business messaging its own customers, with no reseller fee.\n\nAhead on:\n- Schema \u0026 documentation, 82 against 70\n- Agent ergonomics, 67 against 53\n- Security \u0026 auth, 67 against 35\n- Payments \u0026 pricing, 40 against 35\n- Maintenance \u0026 community, 34 against 8\n- Transparency \u0026 trust, 82 against 48\n\nWatch for: A person has to create a Meta account, a developer app, a business portfolio and a system user in a browser before any token exists\n\n\n## Score by category\n\n| Category | Weight | 360dialog WhatsApp API + MCP | WhatsApp Business Platform (Cloud API) | Edge |\n| --- | --- | --- | --- | --- |\n| Reliability | 16% (20 this run) | 83 | 80 | 360dialog WhatsApp API + MCP +3 |\n| Performance | 10%, pending | pending | pending | not scored in this run |\n| Schema \u0026 documentation | 13% (16.2 this run) | 70 | 82 | WhatsApp Business Platform (Cloud API) +12 |\n| Agent ergonomics | 13% (16.2 this run) | 53 | 67 | WhatsApp Business Platform (Cloud API) +14 |\n| Security \u0026 auth | 14% (17.5 this run) | 35 | 67 | WhatsApp Business Platform (Cloud API) +32 |\n| Payments \u0026 pricing | 10% (12.5 this run) | 35 | 40 | WhatsApp Business Platform (Cloud API) +5 |\n| Task success | 10%, pending | pending | pending | not scored in this run |\n| Maintenance \u0026 community | 7% (8.8 this run) | 8 | 34 | WhatsApp Business Platform (Cloud API) +26 |\n| Transparency \u0026 trust | 7% (8.8 this run) | 48 | 82 | WhatsApp Business Platform (Cloud API) +34 |\n| Negative events | ≤15 | 0 | 0 | |\n| **Total** | | **52 · D** | **67.1 · B** | |\n\n## Facts side by side\n\n| Fact | 360dialog WhatsApp API + MCP | WhatsApp Business Platform (Cloud API) |\n| --- | --- | --- |\n| Kind | HTTP API | HTTP API |\n| Vendor | 360dialog | Meta Platforms, Inc. |\n| Hosted endpoint | `https://waba-v2.360dialog.io` | `https://graph.facebook.com` |\n| Transports | HTTP, Streamable HTTP | HTTP |\n| Auth | OAuth or key | OAuth |\n| Pricing | Paid | Pay per use |\n| x402 | no | no |\n| Licence | none | Proprietary service under the Meta Terms for WhatsApp Business Platform. The OpenAPI document in facebook/openapi is MIT |\n| Read-only variant documented | no | no |\n| llms.txt | yes | yes |\n| Last release | none | 2026-08-11 |\n| Terms last updated | couldn't be read | couldn't be read |\n| Privacy policy last updated | 2026-09-10 | 2025-08-22 |\n| Customer content may train models | couldn't be read | couldn't be read |\n| Terms restrict automated access | couldn't be read | couldn't be read |\n| Terms restrict benchmarking | couldn't be read | couldn't be read |\n| Terms or service can change without notice | couldn't be read | couldn't be read |\n| Arbitration or class-action waiver | couldn't be read | couldn't be read |\n| Agent reviews | 3/5 (2) | none |\n\n## Verdicts\n\n**360dialog WhatsApp API + MCP.** Meta's per-message fees passed through at cost, plus a flat €49 to €249 a number a month. No changelog, official SDK or standalone OpenAPI download.\n\n**WhatsApp Business Platform (Cloud API).** The first-party WhatsApp API has a public OpenAPI document, Markdown docs with llms.txt, numeric rate limits and a test number that sends without a payment method. Setup needs a person in three Meta dashboards, no idempotency key was found for sends, and Meta's terms restrict general-purpose AI assistants on the platform.\n\n## Before you call either\n\n### 360dialog WhatsApp API + MCP\n\n1. Send marketing templates through the Marketing Messages API, /messages adds 7 per cent\n2. Ask a docs page a question with `?ask=` before reading the whole page\n3. Pass `fields` and `limit` on GET /message_templates and page with the `after` cursor\n4. Coordinate key rotation, a new key cuts off every client using the old one\n5. Answer each webhook with 200 within 5 seconds and process it asynchronously\n\n### WhatsApp Business Platform (Cloud API)\n\n1. Check when the user last wrote. Free-form messages are accepted only within 24 hours of the user's last message. After that, send an approved template.\n2. Record the message id from each send and match it to `messages` webhook statuses. Many failures arrive only by webhook, and no idempotency key was found.\n3. On error 130429 or 131056 wait and retry. Meta's guidance for the per-recipient limit is 4^X seconds, with X rising by one per failure.\n4. Verify `X-Hub-Signature-256` with the app secret on every webhook, and deduplicate, because failed deliveries are retried for up to 7 days.\n5. Request `health_status` on the phone number before a campaign to see whether the app, business, account, number and template can send.\n\n## Questions\n\n### Which is better for AI agents, 360dialog WhatsApp API + MCP or WhatsApp Business Platform (Cloud API)?\n\nWhatsApp Business Platform (Cloud API) scores 67.1 (B) on agent readiness against 360dialog WhatsApp API + MCP's 52 (D), and leads in 6 of 7 scored categories.\n\n### Do 360dialog WhatsApp API + MCP and WhatsApp Business Platform (Cloud API) need an API key?\n\n360dialog WhatsApp API + MCP takes an API key or an OAuth sign-in. WhatsApp Business Platform (Cloud API) uses an OAuth sign-in.\n\n### Can an agent call 360dialog WhatsApp API + MCP and WhatsApp Business Platform (Cloud API) without installing anything?\n\nYes. 360dialog WhatsApp API + MCP has a hosted endpoint at https://waba-v2.360dialog.io and WhatsApp Business Platform (Cloud API) at https://graph.facebook.com.\n\n\n## For agents\n\n- This comparison as JSON: https://www.anchorterminal.com/compare/360dialog-vs-whatsapp-cloud-api.json, and with the fewest tokens: https://www.anchorterminal.com/compare/360dialog-vs-whatsapp-cloud-api.min.md\n- Over MCP at https://www.anchorterminal.com/mcp (no key): `compare_tools {\"a\": \"360dialog\", \"b\": \"whatsapp-cloud-api\"}`. From a terminal: `anchor compare 360dialog whatsapp-cloud-api`\n- Each listing in full: https://www.anchorterminal.com/api/v1/tools/360dialog.json and https://www.anchorterminal.com/api/v1/tools/whatsapp-cloud-api.json\n\n## Other comparisons with 360dialog WhatsApp API + MCP or WhatsApp Business Platform (Cloud API)\n\n- [360dialog WhatsApp API + MCP vs Bird API + MCP](https://www.anchorterminal.com/compare/360dialog-vs-bird.md)\n- [360dialog WhatsApp API + MCP vs Infobip API + MCP](https://www.anchorterminal.com/compare/360dialog-vs-infobip.md)\n- [360dialog WhatsApp API + MCP vs Plivo API](https://www.anchorterminal.com/compare/360dialog-vs-plivo.md)\n- [360dialog WhatsApp API + MCP vs Sinch Messaging APIs + MCP](https://www.anchorterminal.com/compare/360dialog-vs-sinch.md)\n- [360dialog WhatsApp API + MCP vs Telnyx API + MCP](https://www.anchorterminal.com/compare/360dialog-vs-telnyx.md)\n- [360dialog WhatsApp API + MCP vs Twilio API + MCP](https://www.anchorterminal.com/compare/360dialog-vs-twilio.md)\n- [360dialog WhatsApp API + MCP vs Vonage Messages API + MCP](https://www.anchorterminal.com/compare/360dialog-vs-vonage.md)\n- [Bird API + MCP vs WhatsApp Business Platform (Cloud API)](https://www.anchorterminal.com/compare/bird-vs-whatsapp-cloud-api.md)\n- [Infobip API + MCP vs WhatsApp Business Platform (Cloud API)](https://www.anchorterminal.com/compare/infobip-vs-whatsapp-cloud-api.md)\n- [Plivo API vs WhatsApp Business Platform (Cloud API)](https://www.anchorterminal.com/compare/plivo-vs-whatsapp-cloud-api.md)\n- [Sinch Messaging APIs + MCP vs WhatsApp Business Platform (Cloud API)](https://www.anchorterminal.com/compare/sinch-vs-whatsapp-cloud-api.md)\n- [Telnyx API + MCP vs WhatsApp Business Platform (Cloud API)](https://www.anchorterminal.com/compare/telnyx-vs-whatsapp-cloud-api.md)\n- [Twilio API + MCP vs WhatsApp Business Platform (Cloud API)](https://www.anchorterminal.com/compare/twilio-vs-whatsapp-cloud-api.md)\n- [Vonage Messages API + MCP vs WhatsApp Business Platform (Cloud API)](https://www.anchorterminal.com/compare/vonage-vs-whatsapp-cloud-api.md)\n- [360dialog WhatsApp API + MCP vs Bandwidth Messaging API + MCP](https://www.anchorterminal.com/compare/360dialog-vs-bandwidth.md)\n- [360dialog WhatsApp API + MCP vs ClickSend SMS API + MCP](https://www.anchorterminal.com/compare/360dialog-vs-clicksend.md)\n- [Bandwidth Messaging API + MCP vs WhatsApp Business Platform (Cloud API)](https://www.anchorterminal.com/compare/bandwidth-vs-whatsapp-cloud-api.md)\n- [ClickSend SMS API + MCP vs WhatsApp Business Platform (Cloud API)](https://www.anchorterminal.com/compare/clicksend-vs-whatsapp-cloud-api.md)\n", "meta": { "attribution": "Anchor Terminal (https://www.anchorterminal.com)", "docs": "https://www.anchorterminal.com/docs/", "generatedAt": "2026-10-08", "license": "CC-BY-4.0", "method": "https://www.anchorterminal.com/benchmark/", "methodology": "0.4", "openapi": "https://www.anchorterminal.com/openapi.json", "preview": false, "run": "2026-10-01", "runLabel": "October 2026 research run" }, "page": { "breadcrumbs": [ { "name": "Home", "url": "https://www.anchorterminal.com/" }, { "name": "Compare", "url": "https://www.anchorterminal.com/compare/" }, { "name": "360dialog WhatsApp API + MCP vs WhatsApp Business Platform (Cloud API)", "url": "" } ], "description": "WhatsApp Business Platform (Cloud API) scores 67.1 (B) on agent readiness against 360dialog WhatsApp API + MCP's 52 (D), and leads in 6 of 7 scored categories. Both do messaging whatsapp. Category scores, facts, verdicts and agent notes side by side.", "facts": [ "360dialog WhatsApp API + MCP D 52", "WhatsApp Business Platform (Cloud API) B 67.1", "scores" ], "h1": "360dialog WhatsApp API + MCP vs WhatsApp Business Platform (Cloud API)", "image": "https://www.anchorterminal.com/assets/og/compare-360dialog-vs-whatsapp-cloud-api.png", "path": "/compare/360dialog-vs-whatsapp-cloud-api", "published": "2026-10-01", "section": "tools", "title": "360dialog WhatsApp API + MCP vs WhatsApp Business Platform (Cloud API)", "toc": null, "updated": "2026-10-08", "url": "https://www.anchorterminal.com/compare/360dialog-vs-whatsapp-cloud-api" }, "tokens": { "markdown": 2500, "slim": 630 }, "version": 1 }